If you’re interested in learning about some of the world’s most popular makeup brands, continue reading to discover 7 of the most popular makeup brands in the world. In order to discover, which makeup brand you may want to add to your list of favorite makeup brands.
7 Of the Most Popular Makeup Brands in the World:
1. Urban Decay
Urban Decay is best known for its versatile nude eyeshadow palettes which are coveted by women around the world. Urban Decay is a unique brand as none of its vast product line has been tested on animals.
MAC is one of the sought after makeup brands in the world and has launched collections with a wide variety of celebrities. Examples of which include Rhianna and Ariana Grande. Another reason why MAC is so popular is that MAC is frequently used by professional makeup artists. One of MAC’s most popular products is its matte lipsticks which are available in over 100 unique shades.
3. Estee Lauder
While Estee Lauder which was founded in 1946 has always enjoyed a degree of popularity, in recent years Estee Lauder has increased in popularity as a result of its new marketing campaigns. Many of which feature Kendall Jenner, an incredibly popular model who rose to fame as a result of growing up on her family’s reality show “Keeping Up With the Kardashians”.
4. Too Faced
Too Faced stands out for its quirky packaging which features plenty of gold and pink tone. One of Too Faced’s most popular products is Better Than Sex, which is Too Faced’s number one mascara, which promises to give women the long, full lashes of their dreams. Too Faced’s second most popular product is its Sweet Peach Eyeshadow Palette, which actually smells of fresh peaches and has reached cult status online.
5. NYX Cosmetics
While NYX’s product range may not be as pricey as Mac and Too Faced’s collections, Nyx has grown from strength to strength as a result of its high-quality products and competitive price point. NYX has also soared in popularity as a result of a wide variety of beauty bloggers, praising NYX’s products as an affordable alternative to more expensive makeup lines.
Loreal, which is a French-based makeup company which is based in Paris, is the largest makeup company in the world. Not only does Loreal boast a wide variety of innovative makeup products but Loreal also sells hair dye, perfume and hair cair. Some examples of some of Loreal’s spokeswomen include Jennifer Lopez, Beyonce, and Andie McDowell.
Maybelline is one of the popular American based makeup brands and its products can be found in most drug stores and beauty stores around the world. Examples of some of the celebrities who have featured in Maybelline campaigns include international supermodel and ex Victoria’s Secret angel Adriana Lima and up and coming model Gigi Hadid.
In conclusion, hopefully after reading the 7 most popular makeup brands in the world, you have a better idea of which make up brands will best suit your individual preferences!